Tools built for
serious work,
free forever.
Citium Labs is a growing collection of free, focused tools for market researchers and insights professionals.
No credit card. No trial period. Just tools
What's available
Tool directory
Thematic discovery
Paste qualitative snippets — reviews, interview quotes, survey responses — and instantly discover the themes hiding in your data.
Survey builder
Generate methodologically sound survey questions grounded in validated instruments — not invented by AI from scratch.
Market brief
Turn a research topic into a structured market brief, grounded in real sources.
Sample size calculator
Get the right sample size for surveys, qualitative interviews, and usability tests — with a plain-English explanation of the reasoning behind each number.
Research timeline estimator
Get a realistic, phase-by-phase timeline for your research project — with the delay risks your specific project type is most likely to face.
Moderator guide generator
Turn your discussion guide into a complete moderator guide with timing cues, probes, and facilitation notes — all generated automatically.
Insight statement writer
Turn raw research findings into properly structured insight statements — with audience, behaviour, driver, and implication — ready to drop into your deliverable.
Discussion guide generator
Generate a structured discussion guide for qualitative interviews, focus groups, or online research communities — with sections, probes, projective techniques, and timing.
Research objectives writer
Turn a vague stakeholder brief into properly structured research objectives — each with a testable hypothesis and a recommended method.
Screener question builder
Generate a recruitment screener with qualification logic and recruiter notes.
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Why free?
Useful tools earn trust.
Trust builds relationships.
Citium Labs tools are built to be genuinely useful to market researchers and insights professionals. We don't lock features behind paywalls or artificially limit usage.
In return, we ask for an email. That's the deal — straightforward and honest.