Project scope

The timeline updates as you fill in each field.

Methodology

Survey Quantitative data collection from a defined sample Qualitative interviews In-depth one-to-one conversations Focus groups Moderated group discussions Ethnography Observational fieldwork in natural settings Mixed methods Qualitative and quantitative combined

Sample size

Completed responses or participants

Number of markets

Each market adds coordination overhead

Deliverable type

Topline summary Short headline findings document Presentation Slide deck for client readout Full report Long-form written document Workshop Facilitated session with findings synthesis

Client review rounds

0 None 1 Standard 2 Thorough 3 Intensive

Each round adds 2–4 working days to reporting

Optimistic

7 weeks

Best case

Realistic

8–9 weeks

Plan for this

Conservative

12–13 weeks

Buffer case

Phase breakdown

Total 35–61 working days

Common delay risks for this project

Based on your project type — updates instantly as you adjust your inputs.

● B2B recruitment slippage

+7 days

Mitigation: Brief two recruitment agencies simultaneously rather than sequentially and share a combined tracker updated daily.

● Respondent no-shows and late cancellations

+4 days

Mitigation: Overrecruit by 20% and maintain a reserve list of qualified respondents on standby for immediate rebooking.

◑ Discussion guide approval rounds

+3 days

Mitigation: Share a topic list for early client alignment before writing the full guide — this reduces major revision requests at the review stage.

◑ Transcription turnaround bottleneck

+3 days

Mitigation: Use AI-assisted transcription (e.g. Otter, Sonix) in parallel with live interviews rather than waiting until fieldwork closes.

Likelihood: ● Common ◑ Occasional ○ Rare

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